When you think about packaging, you may not think of it as an extension of your sales department. However, that could be a significant error. When you carefully consider the various ways in which packaging materials can increase sales, you realize what a powerful sales tool packaging really is. From branding to special offers, there are many things you can do with packaging materials to drive better sales results. But, what does sales-improving packaging look like? What are the items of consideration when developing packaging that sells more products? This article will explore the different ways in which packaging materials are an essential part of driving better sales. With the information in this article, you will be able to enhance your packaging materials in a way that could potentially bring in more sales for your company.
When it comes to selecting packaging materials for your products, there is a lot you need to consider beforehand. From the type of packaging materials that are appropriate for your products to the shape and size of the packaging that you will need, there is a lot to take in. And, there are many other aspects of packaging materials that you need to think about before you make a purchase. These aspects may include the cost of your chosen materials and the environmental impact of the packaging supplies that you intend to buy. You do not want to make haste when choosing your packaging materials. Doing so may result in selecting incompatible packaging supplies for your products, machinery, and, most importantly, your customers. But, how do you choose the proper packaging materials for your products? Have no fear, because that is what today's article is all about! With the information in this article, you will be able to select the proper packaging materials for your products, packaging line, and brand!
So, you are looking for a way to make your retail products stand out from your competitors. And, you have recently discovered that one of the best ways to do this is to use a point of purchase display. But, you are not sure which type of point of purchase display is right for your products. You are not even sure if you know about all the different kinds of point-of-purchase displays currently available. You want a better understanding of the different types of POP displays currently available, and you are hoping to find the right one for your product marketing needs. Well, you have come to the right place! With over 65 years in the packaging industry, Industrial Packaging has helped countless businesses find the proper POP display for their retail display requirements. After reading this article, you will have all the information required to choose the best POP display for your in-store product marketing.
All right, all right, all right! After months of deliberation, you have decided that contract packaging is the right solution for your company's supply chain needs! You have narrowed your search for a co-packer down to two or three vendors, and you are ready to enter into a contract packaging agreement. After sending off an RFQ to your prospective vendors, you were hoping a few simple meetings would be all that was required to initiate the process. Unfortunately, each of your prospective vendors has requested product samples from you and will not move the process forward until you have completed this task. This was, for all intents and purposes, an unexpected request. You want to know why this needs to be done to move forward with your contract packaging dreams. We understand your frustration. But, we also know that a client must send the chosen contract packaging vendor product samples to move the contract packaging process forward. After several decades in the contract packaging industry, Industrial Packaging often gets the question "why do we need to send you product samples to start contract packaging"? This article will explain why you will be required to send in product samples before you can begin a contract packaging agreement with your chosen co-packer. After reading this article, you will better understand why this is a required element to starting the contract packaging process.
As we move into summer, one thing that appears to be on many consumer's minds is sustainability Millions of people in the food industry are trying to figure out how to make less of an impact on our planet earth. Which, all things considered, is a good idea. While the thought of heading to the cold, desolate, desert world of Mars may be appealing to some, most of us plan on staying here. And, if that is the case, we obviously want to take care of our home rather than trash and destroy it, right? But, when it comes to making less of an impact on the environment and taking actions that make a difference, what can the everyday consumer do? How can you be a good steward to planet earth while still enjoying a modern lifestyle that’s so dependent upon copious amounts of packaging materials? As someone who works in the food industry, you are also thinking about these things and figuring out how to make your products more earth-friendly. You are looking for a food packaging material that will make less of an impact on planet earth. By this point, you have probably learned that flexible packaging is one of the most sustainable packaging material choices on the market today. But, you're not exactly sure what the benefits of flexible packaging for your food products are. Today, we are going to change all that. Industrial Packaging has been working with earth-friendly and sustainable, flexible packaging materials for decades. And, we have helped countless companies just like yours switch to greener packaging supplies. That is why we have invited UBE Europe GmbH to write on behalf of Change & Challenge to discuss the sustainable and environmental benefits of flexible packaging for food retailers. This article will explore the top 5 benefits of choosing flexible packaging for your products regarding sustainability and their impact on the environment.
If you have been tasked with buying shrink film for your company, chances are, you have noticed that prices for many films and plastic packaging materials have been slowly creeping up since at least September of last year. You may have also noticed that any resin-based plastic packaging supplies are also increasing in price as time goes on. You are probably wondering, what is the cause of these price increases? When can we expect them to stop? Should I stock up on supplies now to save money in the long run? These are but a few of the questions we have been getting from our customers, and we expect to continue receiving such inquiries. To provide some knowledge and peace of mind, we have put this article together to help you better understand what is going on. It is Industrial Packaging's stance that being open and forthright with this information is necessary because it impacts our customers. We believe that we have a requirement to be upfront with any type of news like this in order to maintain the trust we've built with our customers. With the rise of global supply chain disruptions due to customer demand, the plastic resin market is preparing for multiple cost increases as we head into March. Additional price increases for various resin-based plastic packaging supplies are expected to occur over the next few months. This article will provide some insight into the events that have led to these materials' increased prices.