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The Flexible Packaging Blog

Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.

Blog Feature

Packaging Materials | Packaging Design

By: Nathan Dube
April 13th, 2022

Like pretty much every other business on the face of the planet, I will assume that you wish you had a larger social media following.   After all, the more social followers you have, the better you can turn those followers into new customers.   But, it is not always easy to develop a large social media community around your brand, especially if you are a B2B.   Given your way, you would probably have thousands of devoted fans following your social media accounts and buying copious amounts of your products, right?   There are many ways to attempt to do this digitally. However, not all tactics work for every company. Plus, some tactics work better than others.   And, there are some tactics that you may not even be using. If I had to take another guess, I bet you are not evening think about, let's call them, "analog" tactics to boost your social media following.   But, if you want to succeed in building a robust social media community around your products, it is a good idea to try different things.   And one of the best ways to drive the number of social followers up for your brand is to use packaging.   But, how can you use packaging to increase the number of your social media followers? What are the ways in which packaging can be leveraged for such an endeavor?   This article will explain how to use your product packaging to entice consumers to join your social media communities and become huge fans of your brand!   After reading this article, you will have some solid ideas on how to achieve your social media community growth goals.

Blog Feature

Equipment | Packaging Materials

By: Nathan Dube
March 29th, 2022

I am super excited to present the top 5 episodes of the Industrial Packaging Podcast to you! But, before we get started, I have to ask, did you even know we have a podcast?   After perusing our social media follower count, I have concluded that some of you (our beloved blog subscribers) don’t even know we have a podcast!   And, if you are not already subscribed to our YouTube channel, you are missing out on the best content in the packaging industry!   While our YouTube channel features other amazing content such as our cartoon edutainment show, company culture videos, product explorations, and some hilarious videos, some of our most popular videos are, in fact, the podcast.   And, what better way to explore the Industrial Packaging Podcast than by reviewing the most popular episodes all in one spot?   After reading this article, you will have a good idea of what the show is all about and how the content can help you to make better packaging purchasing decisions.

Blog Feature

Packaging Materials | Packaging Design

By: Nathan Dube
March 22nd, 2022

NFTs are one of the hottest topics in the world right now, with around 1.2 million Google searches per month all over the globe.   With the worldwide roller-coaster of interest in cryptocurrency constantly ebbing and flowing, it should come as no surprise that people everywhere are starting to research the NFT phenomenon.   NFTs are making waves throughout various industries, including the collective realms of art, finance, gaming, esports, packaging, branding and graphic design.   Early adopters of cryptocurrencies and virtual reality technologies linked to the rise in popularity of the metaverse have been talking up the potential revenue attribution potentials of NFTs since at least the arrival of bitcoin.   The idea that digital assets (and other variations of what may be considered an NFT) may be profitable has inspired many to research these "non-fungible tokens."   And their supposed ability to generate income from ownership in the context of Intellectual Property dynamics has captured the interest of many business owners.   But, many of the ultra-wealthy elite have long scoffed at NFTs as a viable way to make money, let alone start a successful business.   For those who long for the days of the gold standard, NFTs come off as a temporary trend with little value beyond their hype.   However, with rising interest in the financial value and capabilities that cryptocurrencies have to offer, both world governments and more open-minded economic powers are turning their heads.   These include venture capitalists and cutting-edge tech start-ups who are beginning to sound the alarm on the potential that cryptocurrencies may hold for generating massive revenue.   As such, more and more people are hopping on the crypto bandwagon, and many tech-savvy entrepreneurs are starting to work with NFTs and the related dynamics of these digital assets in an effort to launch successful businesses.   But, how can you possibly use NFTs to launch a successful brand? What does that look like? And more importantly, how does packaging come into all of this?   This article will explore the answer to these questions through the lens of legendary restaurateur Andy Nguyen's Bored Ape Yacht Club pop-up restaurant.   After reading this article, you will better understand how NFTs can be combined with packaging materials and design to launch a successful brand.

Blog Feature

Packaging Materials | Environment

By: Nathan Dube
March 17th, 2022

Sustainable packaging has proven to be one of the hottest trends in the packaging industry for at least the past five years. And, it appears that it is only gaining in popularity as time moves on.   People everywhere are researching sustainable packaging and taking action to suggest or even demand that their favorite brands adopt sustainable packaging alternatives sooner than later.   So, it has come as no surprise that our own social media communities have asked for more content on sustainable packaging supplies.   And today, we are going to take a look at the top 3 types of sustainable packaging. After reading this article, you will have valuable information about these planet-empathetic forms of packaging.   With the information in this article, you just might be able to find a sustainable packaging solution that fits the requirements of your customers and business.

Blog Feature

Packaging Materials | Packaging Design

By: Nathan Dube
March 15th, 2022

If there is one thing that almost all businesses care about, it's ensuring that their genuine products get to their customers and that any forgeries or fakes never see the light of day.   But, many of the criminal-minded who specialize in forgeries of legitimate products are often honing their craft and producing various workarounds to anti-forgery tools.   However, in this game of cat-and-mouse, breakthroughs in anti-forgery technology often stay ahead of those who would try to dupe your customers.   There has been some very impressive evolution in anti-forgery capabilities for packaging materials but, perhaps none as exciting as the SNOWLEOPARD line of anti-forgery technologies.   Boasting the ability to embed information at the sub-micron level, these technological innovations will help you ensure the highest anti-forgery standards are part of the very fabric of the packaging materials you utilize.   But, what exactly is this technology? How does it work? And more importantly, how can you implement it for your own anti-counterfeiting needs?   This article will introduce you to the mind-blowing capabilities of modern anti-forgery technologies for specific packaging materials.   After reading this article, you will be able to decide if these technological advancements in anti-counterfeiting are suitable for your business, brand, and products.

Blog Feature

Packaging Materials | Packaging Design | Packaging Psychology

By: Nathan Dube
March 3rd, 2022

Pop culture has long affected the packaging designs of many brand's products. Popular music, movies, books, and other forms of media directly impact the packaging materials of various companies.   Companies use elements of pop culture in their packaging design because doing so has proven to be an effective way to increase the sales of their products.   And while the aforementioned types of media listed above are often the major forces behind these dynamics, other cultural influences will also impact the design of many brand's packaging.   One of the most significant forces from pop culture that plays an essential role in shifting the aesthetics of many company's product packaging designs is what is known as a "vibe shift."   Vibe shifts often (sometimes overnight) change the way many consumers will interact with the products they buy.   Should companies who sell products to the consumers that are most invested in cutting-edge trends ignore a vibe shift when it occurs, there may be negative repercussions.   But, what is a vibe shift, and how does it affect consumer's buying habits? What are the consequences of not adjusting your product packaging to reflect the needs of those who value such significant trends?   And which types of companies should be concerned about vibe shifts as they relate to the success of their product packaging?   This article will explain what a vibe shift is and why it is crucial to consider when thinking about packaging design and aesthetics.