Sustainable packaging has proven to be one of the hottest trends in the packaging industry for at least the past five years. And, it appears that it is only gaining in popularity as time moves on. People everywhere are researching sustainable packaging and taking action to suggest or even demand that their favorite brands adopt sustainable packaging alternatives sooner than later. So, it has come as no surprise that our own social media communities have asked for more content on sustainable packaging supplies. And today, we are going to take a look at the top 3 types of sustainable packaging. After reading this article, you will have valuable information about these planet-empathetic forms of packaging. With the information in this article, you just might be able to find a sustainable packaging solution that fits the requirements of your customers and business.
Whether you are getting ready to package your first products or have been packaging items for some time, it is essential to understand that packaging is not "just packaging." It is crucial to fathom that your packaging is an extension of your marketing department and, more importantly, your brand and your company. Thinking of packaging as an afterthought or a less important aspect of your marketing plan could be a vast and potentially costly mistake. But how does packaging really integrate with marketing? Is there a right way and wrong way to think about packaging and marketing integration? In what ways are packaging materials an extension of your marketing efforts? How can your packaging enhance your approach to marketing, advertising, brand awareness, and the buyer's journey and customer experience? This may seem like a lot to consider. However, we will break down how you can ensure that your packaging is being leveraged as a quality lead-generating aspect of your marketing initiatives. After reading this article, you will understand why packaging is a great marketing tool to have in your marketing department's toolbox.
Maybe you are a business owner who is environmentally conscious and concerned about the impact of your packaging materials on our planet earth. Then again, you could be hyper-focused on your customer's feelings about sustainability and the environment. Or perhaps you are both. Either way, you spent a fair amount of time researching different types of environmentally friendly and sustainable packaging materials. You have considered various options such as flexible packaging, recyclable packaging, bio-based packaging, and compostable packaging. After reviewing the various types of sustainable packaging supplies currently available, you have taken a keen and penetrating interest in compostable packaging. From the surface level, compostable packaging seems like a miracle cure for the detrimental effects of traditional plastic packaging supplies. You are hoping that you can use these supplies to make your business far more green. However, you are not sure how compostable packaging actually works once it has reached your customer. And, you want to know if compostable packaging is fully biodegradable. With decades in the packaging industry, Industrial Packaging has had our thumb on the pulse of compostable packaging since the day it arrived on the market. This article will explain the complexities of compostable packaging and reveal the truth of the situation regarding the question, "is compostable packaging really biodegradable?"
As we move into summer, one thing that appears to be on many consumer's minds is sustainability Millions of people in the food industry are trying to figure out how to make less of an impact on our planet earth. Which, all things considered, is a good idea. While the thought of heading to the cold, desolate, desert world of Mars may be appealing to some, most of us plan on staying here. And, if that is the case, we obviously want to take care of our home rather than trash and destroy it, right? But, when it comes to making less of an impact on the environment and taking actions that make a difference, what can the everyday consumer do? How can you be a good steward to planet earth while still enjoying a modern lifestyle that’s so dependent upon copious amounts of packaging materials? As someone who works in the food industry, you are also thinking about these things and figuring out how to make your products more earth-friendly. You are looking for a food packaging material that will make less of an impact on planet earth. By this point, you have probably learned that flexible packaging is one of the most sustainable packaging material choices on the market today. But, you're not exactly sure what the benefits of flexible packaging for your food products are. Today, we are going to change all that. Industrial Packaging has been working with earth-friendly and sustainable, flexible packaging materials for decades. And, we have helped countless companies just like yours switch to greener packaging supplies. That is why we have invited UBE Europe GmbH to write on behalf of Change & Challenge to discuss the sustainable and environmental benefits of flexible packaging for food retailers. This article will explore the top 5 benefits of choosing flexible packaging for your products regarding sustainability and their impact on the environment.
Earth-Friendly! Compostable! Biodegradable! Sustainable! All of these are surely buzz words you have seen a million times before. For instance, there has been a lot of pressure from consumers to replace plastic straws with paper ones. Then you have the public call to corporations to drop single-use plastics. These modern words of power have invaded the collective unconscious. This is true for most consumers the world over. This is all for a good reason. This sentiment stems from the perspective of a love affair with planet earth. Due to various reasons, many types of "earth-friendly" packaging are, in fact, not. For example, contamination in the single-stream recycling process. Then, there is the required protocols for biodegradable options. Do you buy biodegradable shrink films? If you don't compost them, you reduce all the earth-friendly elements of the material. Industrial Packaging has over 60 years in the packaging business. We know what works and what does not for sustainable packaging supplies. In this article, we will explore the requirements for composting biodegradable shrink films. Will your consumers implement these protocols? If so, they may very well make sense for your business. If not, you may make less of an impact on the environment with traditional packaging films.
Are you a seasoned veteran in packaging or a start-up getting ready to package your products? Either way, finding the appropriate packaging for your products, is essential. Today, there are thousands of packaging materials to choose from. You have rigid packaging, flexible packaging, and specialized options in between. There are countless packaging supplies to consider. You will likely have more than a few reasons for looking into using shrink film (also known as shrink wrap). There are many reasons why you would want to choose shrink wrap. Shrink wrap (which is different from stretch film) is commonly chosen over other materials. Industrial Packaging has sold hundreds of thousands of rolls of film. We’ve coached thousands of happy customers on how to select the right type of film. It may seem like a simple process to buy rolls of shrink wrap. But, there is a lot to consider before choosing shrink wrap as your packaging material. This article will help you understand why you would want to package your products in shrink film. First, we’ll dive into three primary considerations. These are things you need to be thinking about when it comes to using shrink wrap. Then, we’ll talk about the pros and cons and where it’s best to buy this material.